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If you've been looking for an easy way to increase your
website's revenue, Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising revenue
program that is taking the Internet by storm. It was
specifically designed to enable content rich sites to
increase their advertising revenue simply by displaying
Google AdWords ads.
Google AdSense makes selling advertising space easy, as they
handle everything for you. With access to a database of
100,000 advertisers, you'll never have to worry about
finding advertisers for your website again.
The concept is simple. If you have a quality site that
provides content, such as articles, you may qualify to
display Google AdWords text ads on your web pages. If your
site is approved, you will receive a portion of the pay-per-
click payment.
The great thing about Google's sophisticated advertising
system is that the ads that display on your web pages are
relevant to your content. They scan each page to determine
what your page is about and display the ads accordingly.
This will increase your click-through rate considerably, as
relevant text ads combined with quality content are highly
effective.
Although the AdSense program is free to apply, your site
will be reviewed and must be approved in order to begin
displaying the ads.
As there have been many sites turned down, you'll need to
ensure your site meets Google's criteria prior to applying.
You can find the guidelines at the following web address:
https://www.google.com/adsense/policies
They're basically looking for quality sites offering
content. The keywords here are "quality and content." If
your site is under construction, loaded with advertising
and/or broken images and links, don't even waste your time
applying, as you won't be accepted. However, if you have a
quality site and provide your visitors with content, you
will most-likely be accepted.
The more content pages you have, the more advertising
revenue you can make. It's really that simple. If you don't
have your own content, there is a wealth of content
available on Internet completely free. Subscribe to any of
the following article announcement groups to receive new
article submissions each day:
Article Announce - All types of articles
AABusiness - Business oriented articles, including:
Business, Ecommerce, Sales, Networking, Business
Communication, Internet Marketing, Promotion, etc.
AAInternet - Internet oriented articles, including: Ebooks,
Ezines, Search Engines, Web Design, Web Development, Web
Sites, etc.
AAHome - Home and Family oriented articles, including:
Parenting, Relationships, Cooking, Recipes, Crafts,
Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles, including
both physical and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll
not only receive new article submissions delivered to your
email, but you'll also have access to the archives which
contain thousands of quality articles.
Visit the following web address for further information:
http://www.web-source.net/articlesub.htm
Once you've located articles that are relevant to your
website, simply create a page for each. For example, if you
find ten appropriate articles, you can create ten new
content pages in which you can display Google AdWords ads.
Not only will you be adding valuable content for your
visitors, but you'll also increase your website's traffic
and revenue. It's a win-win deal no matter how you look at
it.
Once your site has been approved, you simply select the
style of ads you'd like to display and paste the code into
your web pages where you'd like the ads to display.
Although all of the ads are text, there are two layout
options to choose from -- horizontal (like a standard 468 x
60 banner), or vertical (like a 120 x 600 skyscraper
banner). The "banner" ads display up to two ads and the
"skyscraper" ads display up to four ads.
Although both ad styles can be effective, the "skyscraper"
ads placed toward the top right side of your page are
generally more effective. However, each page is different
and will produce different results. For this reason, you may
want to test your pages and display the style that produces
the highest click-through rate.
Once you begin displaying the ads on your website, you can
visit Google and log in to your account to see how the ads
are performing. You can view the number of impressions,
clicks, click-through rate and your earnings.
If you're concerned about displaying ads that may compete
with products or services you're promoting, Google offers an
option to filter out unwanted ads. In addition, you can
display the ads along with any affiliate programs you may be
promoting, as long as the ads don't look like Google ads.
Google AdSense is the hottest advertising revenue program on
the Internet. Isn't it about time you got paid for your
content?
Visit Google AdSense for further information:
https://www.google.com/adsense
Copyright © Shelley Lowery 2003.
About the Author:
Shelley Lowery is the publisher of Etips -- Web Design,
Internet Marketing and Ecommerce Solutions. Visit Web-
Source.net to sign up for a free subscription and receive a
free copy of Shelley's highly acclaimed ebook, "Killer
Internet Marketing Strategies." http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
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