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This is a follow up article to one I wrote in early March that is
located here http://www.internetday.com/archives/030200.html .
This article focuses on the things you can (and should!) do to
get your site ready for the big times! You should read the above
article first and make sure you don't do any of the things
mentioned on your site, and then read this article and see if
you can improve your site with the tips in this article.
1 Keep the content changing: Try to make sure that the content of
the site changes enough that the search engines will see something
new each time they visit. They reward sites with fresh content. It
shows that you have an active site that is properly maintained.
2 Title should be the first html tag in the head: Make sure your
title is the first tag in the HEAD section on all of the web pages
on your site. As well, make sure that the title contains the
search phrase that you think people will use to find your site in
the search engines.It should contain no less then 3 words and no
more then 6.
3 Use at most 6 words in your meta keywords. If you use more it
will dilute the strength of the ones that are important. Pick out
6 words that are the most important words describing your product
or service and put them in the meta keywords section in all the
pages on your site.
4 The Meta description is read by people don't make is keyword
gibberish. It should use your keywords in it but also sell your
service/product. It Should be no more then a good sentence worth
15-20 words.
5 Don't use big imagemaps/flash/java-redirects. Make sure all your
pages have links to the other pages in your site. I have brought
this up in articles before but it remains a problem. Imagemaps and
flash look great, but the engines can't swallow them - So if you
need to use them, just make sure there are other ways to navigate
into the rest of your site.
6 Put alt tags on the images on your web page. Don't do them all
if you have a graphic intensive site I recommend a maximum of 3
images per page. Use the your keywords in the alt tags ( a maximum
of three! So pick them carefully).
7 Submit the 6 most important, text filled pages on your site to
all the important search engines. This is obvious I guess but I
will include it just to let everyone know that they need to do more
than one page. A good list of search engines is here at
http://www.babblebot.com. Submission services save you a pile of
time, but they do cost money.
8 Make sure there is lots of text describing your site on all the
pages you submit to the search engines. Between 300-600 words/page.
This text should be good content about your products or service.
Have lots of supporting text for the other information you are
trying to convey in the site. Use this tool to help with the
keyword density http://www.babblebot.com/tools/tools.html.
Make sure it falls between 2.1 and 2.8% .
These tips should get you started. There are a lot more of them I will
discuss in future articles. Good luck with your efforts!
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About the author:
Darcy MacDonald operates Babblebot, an excellent new site
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To find out how you can use the new doorway page
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